How to Grow Your Startup. Featuring “Growth Levers and How to Find Them” Author and Startup Advisor Matt Lerner (Founder & CEO, SYSTM)
Advice for underthinkers, overthinkers, delegators, and founders in search of growth
Before we get to to it… This episode is all about growth… For this here endeavor to grow I need to get to know you better. What do you like? Hate? Want more of? Could you please take five minutes to answer this survey. As an incentive, I will donate $100 to the charity of one respondent’s choosing. So, please… and thank you!
Enjoy on: Apple | Spotify | YouTube | Everywhere
“If you take any great startup and look backwards, you’ll see that 90 percent of their growth came from like 10 percent of the stuff that they tried. So how do you find that 10 percent as quickly as possible?”
Matt Lerner has advised hundreds of startups on how to grow. Now, the CEO of SYSTM has written a book called Growth Levers and How to Find Them where he shares his approach. This episode of CRAFTED. is full of actionable advice on how you can grow your products and companies. Matt will tell us about the mindset shift founders need to make from thinking about their products to thinking about their customers needs. We’ll talk about jobs-to-be-done (JTBD) style interviewing and why it’s such a powerful approach, but also why at first Matt was put off by some of the overly academic language that often goes with jobs. And we’ll talk about how you can get new customers to that aha moment as quickly as possible, so they stick with your product. Plus, lots of real talk about founders and the mistakes they make.
Featured voices:
Matt Lerner (Founder and CEO of SYSTM; the book is Growth Levers and How to Find Them)
Me (Dan Blumberg) — I’m the host of CRAFTED. and the founder of Modern Product Minds. HMU if you want to build something great. I love building from zero to one.
And if you please…
TAKE THE SURVEY: It’ll just take five minutes and these surveys are actually really important for podcasters.
Share with a friend! Word of mouth is by far the most powerful way for podcasts to grow
Share your feedback! I’m experimenting with new episode formats and would love your honest feedback on this and other episodes. Email me: dan@modernproductminds.com or DM me on LinkedIn
Sponsor the show? I’m actively speaking to potential sponsors for 2026 episodes. Drop me a line and let’s talk.
Get psyched!… There are some big updates to this show coming soon